Why Oreo is the Champion of Instagram

While there might be Youtube personalities or celebrities or Beyonce that have millions of followers on Instagram, few people would consider a cookie brand to be a contender for "Hottest Instagrammer 2014".  Oreo has taken Instagram by storm and has really made itself one of the more successful businesses on this large social platform.  Just over the past week, Oreo has achieved an average of 8,500 likes per post, which has majorly increased from the average of 5,200 from the same week last year.

Here are some of the reasons why Oreo is so successful on Instagram:


1. Oreo's Best Friend
What Oreo shows on Instagram isn't how amazing their classic cookie is, but how great this cookie pairs up with everything else in the world.  Whether it's a nifty way to dunk your Oreos in milk, (thank you Party Dunk) or Oreos and popcorn for the perfect movie night, the brand gets creative for its audience in order for them to see how perfect an Oreo cookie can be for any meal at any time of day.

2. No Infomercial Needed
Rarely do you see an Instagram post with links to buy anything Oreo related.  Besides their recent two-week campaign, "Mini Delivery," the brand is not trying to get their users to buy a pack of cookies through the post.  Instead of followers thinking they are seeing an ad and scroll through the post, Oreo backs away from the sales side into the more personal side of Instagram.  And we do appreciate that.

3. Cookin' up Something
At least once a week Oreo posts a beautifully shot Instagram of some amazing dessert.  Insert drooling here.  Sometimes an Oreo cookie is visible, sometimes not.  The company's inclusion of recipes supports the fact that Oreo is so versatile and can be used in any situation.  Need a dessert for a party but don't want to be that person that brings a box of pre-made cookies?  Oreo's Instagram has you covered.

4. Simplicity is Key
They make stop-motion videos of Oreos being eaten with pictures drawn on paper plates.  I don't think you could get any simpler or more frugal.  It's a win-win for Oreo since audiences get mind-blown by the ingenuity while they get to save a good chunk of cash.

5. Are You Oreo's Next Top Instagram?
You might think, "Whatever, anyone can draw on a paper plates," but Oreo wants YOU to prove to the world how magical yet challenging it can be.  Oreo draws its followers in to be active in the conversation by creating a two-way Instagram conversation.  Followers can comment on recipes, tell about their favorite Oreo tradition, or even submit a stop-motion video.  With this level of intimacy, the followers feel like they are a part of the brand rather than just consumers, which is more powerful than you think.

I always look forward to seeing Oreo's Instagram posts because not only am I interested from the social media marketing perspective, but because they are so good at their job even I am sucked in with their funny videos and crafty recipes.  All I can say is, keep doing you Oreo.